Playdium Avenue Mall

Malls may no longer be as functional in the US, but the newly constructed mega malls in Pakistan are shaping the culture in new and unexpected ways. Among other things, they are certainly raising the consumers’ appetite for shopping. The sheer expanse of the malls, the number of brands on offer under one roof, the atmosphere, the panache -- all these combine to make a complete shopping package that the city consumers cannot get enough of. Comparing how the trend of huge shopping malls is on the way out in the West but it is picking up in Pakistan. In the West, the trend is on the way out because the consumers are opting for online shopping.